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        • Implementation trends
        • Leadership perspectives
        • Executive strategy
        • Operational tactics
        Daniel

        16 posts
        Image of a person's hand forming the shape of a lightbulb
        • Operational tactics

        5 ways to boost CRM adoption in 2023

        • Posted on January 12, 2023January 12, 2023
        • by Daniel
        How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system.
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        • 22.4K
        • 3 minutes
        • Leadership perspectives

        Don’t settle for a CRM that compromises on privacy

        • Posted on May 14, 2022May 14, 2022
        • by Daniel
        Privacy is an essential tool for earning customer trust. Here's what getting privacy right looks like in Zoho CRM.
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        Image of a person in a suit holding a tablet, with icons for many business apps coming out of it
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        • 127
        • 4 minutes
        • Executive strategy

        Cultivating confident managers: what senior leadership can do about micromanagement

        • Posted on April 12, 2022April 12, 2022
        • by Daniel
        Anxious managers can cause their teams to spiral, but the right communication tools and a culture of accountability can keep those managers balanced.
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        • 258
        • 5 minutes
        • Leadership perspectives

        Why employee data literacy is more important than ever

        • Posted on March 29, 2022March 29, 2022
        • by Daniel
        Data-literate employees belong in every seat of an organization, but cultivating that literacy is about more than teaching people to use software.
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        Image of a network of light forming the shape of a brain
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        • 112
        • 4 minutes
        • Implementation trends

        The value of explainable AI: Bringing AI out of the black box

        • Posted on March 15, 2022March 15, 2022
        • by Daniel
        Artificial intelligence shouldn't be mysterious. Transparency into AI decision-making drives confidence, adoption, and continuous improvement.
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        Image of a person in a suit holding a smartphone in front of an array of graphs
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        • 187
        • 6 minutes
        • Executive strategy

        The transformative power of advanced executive dashboards

        • Posted on March 08, 2022March 08, 2022
        • by Daniel
        Engaged leaders need to juggle conflicting views of their organizations. Executive dashboards are a tool for staying grounded at 30,000 feet.
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        Image of a person touching a data privacy icon
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        • 229
        • 5 minutes
        • Leadership perspectives

        The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy

        • Posted on March 01, 2022March 01, 2022
        • by Daniel
        Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
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        Image of a swirling globe of communication icons within a cityscape
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        • 149
        • 5 minutes
        • Executive strategy

        Failure to launch: Why digital transformations tend to fall short

        • Posted on February 22, 2022February 22, 2022
        • by Daniel
        Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation.
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        Image of multiple hands holding gears connected to icons representing elements of a business
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        • 126
        • 5 minutes
        • Implementation trends

        The evolving C-suite in DX: pivoting in leadership to drive transformation

        • Posted on February 15, 2022February 15, 2022
        • by Daniel
        Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles.
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        • 200
        • 4 minutes
        • Leadership perspectives

        The case for implementing a unified data and analytics platform

        • Posted on February 09, 2022February 09, 2022
        • by Daniel
        Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
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        • 7
        • 4 minutes
        • Know Your Tech

        The case for implementing a Unified Data and Analytics Platform

        • Posted on February 08, 2022February 08, 2022
        • by Daniel
        Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
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        Image of several paper airplanes approaching a target
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        • 130
        • 4 minutes
        • Implementation trends

        Context is making a comeback: moving beyond behavioral marketing

        • Posted on February 01, 2022February 01, 2022
        • by Daniel
        Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
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        Image of a person in a suit touching a dashboard of business metrics
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        • 138
        • 5 minutes
        • Operational tactics

        Critical KPIs for successful digital transformation

        • Posted on January 25, 2022January 25, 2022
        • by Daniel
        DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation.
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        • 109
        • 6 minutes
        • Implementation trends

        Synthesis in DX: blending technology and culture to facilitate transformation

        • Posted on January 18, 2022January 18, 2022
        • by Daniel
        A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable.
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        • 148
        • 7 minutes
        • Implementation trends

        Leveraging loyalty: how customer loyalty programs can live up to their potential

        • Posted on January 11, 2022January 11, 2022
        • by Daniel
        Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks.
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        Image of a person at a computer with an overlay of HR-related icons
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        • 128
        • 5 minutes
        • Operational tactics

        EX metrics for sustaining success

        • Posted on January 04, 2022January 04, 2022
        • by Daniel
        Positive employee experience has ripple effects throughout an organization, but what do organizations need to track to maintain it?
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