Implementation of a new CRM should be easy
When CRM implementations fail, it's often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in.
The value of explainable AI: Bringing AI out of the black box
Artificial intelligence shouldn't be mysterious. Transparency into AI decision-making drives confidence, adoption, and continuous improvement.
The evolving C-suite in DX: pivoting in leadership to drive transformation
Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
Synthesis in DX: blending technology and culture to facilitate transformation
A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable.
Leveraging loyalty: how customer loyalty programs can live up to their potential
Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks.
